BOOKDirect as a marketing tool is designed to achieve your two main marketing goals - attracting new guests, and encouraging repeat business. Use Bookdirect to show your property's best face to thousands of new customers at once, while effectively maintaining relationships with your loyal repeat guests.
Turn 'Lookers' Into 'Bookers' BOOKDirect makes 'lookers' into 'bookers' by changing your property Website from just a source of information into a full business portal. Because guests can use BOOKDirect to query availability online, it even drives telephone bookings. Use these features to show your property's appeal:
We can help you create pages to which the guest can link to get additional information about your inventory in the form of photos, room layouts or virtual tours.
The BOOKDirect brand is a generic brand which identifies to the customer that they are booking directly with the hotel of their choice - your property!
We can work with you to create marketing materials suitable for your property and customers - let them know that they can reserve with you online!
Keep In Touch
Use BOOKDirect's many reporting features to track booking sources, monitor bookings and maintain contact with your customers. Use our CustomerDirect functionality to create a unique online booking experience!
Our Automatic Business Tracking feature allows you to see the origin of each booking, and the volume of bookings from each source. You can even see the ratio of queries to actual online bookings. And if you're turning away business due to a lack of online inventory availability, you'll be notified immediately.
Sort your reservation information any way that suits you: by booking date, arrival date, or departure date; by number, guest name or company; by city, or by source.
Use your guest registration database to retrieve profile details, share information with other properties in your chain, or create mass mailings. Define custom mail list groups that guests can add themselves to when they register.
Remember that BOOKDirect supports all types of rates and packages, and our CustomerDirect feature means that each group can have their own personalized website on which to book!
Extend Your Reach
When you use the BOOKDirect system, you're not limited to one website. Beyond your own property website and/or our BOOKDirect site, your property can be found through Spyre's worldwide network of affiliates and partners. You achieve maximum exposure thanks to Spyre distribution initiatives such as Spyre's portal network of over 250 geographic locations, our product-specific sites such as allsuites.com and airporthotelsandresorts.com, and our Net Rate Program. As a BOOKDirect customer, you are also entitled to a 20% discount on an Enhanced Listing in our Hotels and Resorts Directory - a guaranteed top placement opportunity!
